With the majority of the population shopping online in the US¹ (75%), UK² (82%) and Australia³ (80%), it’s vital to get your customer experience right so you can maximise conversions and sales. But what makes for a good experience?

According to a report by PwC, speed, efficiency and ease of payment were the most important customer service aspects for Australians and Americans.⁴ And there is one plug-in that can deliver this and more.

Introducing a faster and easier way to checkout

Express Checkout, offered through Afterpay and Clearpay, reduces the overall checkout steps on desktop and mobile so customers can complete transactions more quickly.

By adding it your OpenCart site, your customers can buy directly from your shopping cart, or products or services page, in just two clicks. Not only does it save them precious time, but it can also provide significant benefits to your business.

1. Increase conversions

One of the most important metrics for any online retailer is the conversion rate—the number of visitors who make a purchase through their website.

With Express Checkout, retailers have seen a 2X increase in conversion rates compared to other checkout methods.⁵.

2. Reduce cart abandonment

Cart abandonment is a constant bugbear for any online retailer, and for good reason. Salesforce’s Shopping Index (which captures insights from over 1 billion shoppers across 61 countries) revealed that around 83% (ANZ), 81% (US) and 76% (UK) of shoppers abandon their online carts.⁶

However, retailers that used Express Checkout saw a 23% reduction in shopping cart abandonment.⁷

3. See more sales

Retail sales is big business. In 2021, e-retail sales surpassed USD5.2 trillion⁸ worldwide and it’s expected to grow in the coming years.

Online retailers that added Express Checkout to their online store saw a 9.8% uplift in sales.⁷

4. Increase order frequency

Afterpay’s 19m customers purchase more, shop more frequently and are more loyal than the average customer. ⁹ They’re also looking for a quicker way to checkout online.

By offering Express Checkout, you can fast forward your customers straight to the checkout. Doing so could see a 9.2% increase in order frequency in your business.⁷

Accelerate sales with Express Checkout

Don’t keep your customers waiting. Add Express Checkout to your OpenCart website today. It’s as simple as adding a plug-in to your site and is available to OpenCart merchants in North America, Canada, UK, Australia and New Zealand. 

Add Express Checkout

1. Digital buyer penetration in the United States from 2017 to 2025, Statista, November 2022.

2. United Kingdom Country Commercial Guide – e-Commerce, International Trade Administration, September 2022.

3. 2022 Inside Australian Online Shopping eCommerce Industry Report, Australia Post, April 2022.

4. Experience is everything: Here’s how to get it right, PwC, 2018.

5. Global Afterpay study conducted in June 2021.

6. Salesforce Shopping Index, Q32022

7. Global Afterpay study conducted in November 2021

8. E-commerce worldwide – statistics & facts, Statista, November 2022

9. Q4'21 Public Metrics Summary.